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CategoryExecutives

TimeFull time

LocationSheridan, Wyoming, USA

Chief Marketing Officer - CMO

Lobon Innovations LLC is the U.S. subsidiary of Lobon Technologies Inc (Canada). We are pioneering technology-driven mobility and business services designed to transform ride-sharing and transportation solutions across the U.S. market. We are seeking an experienced, creative, and results-driven Chief Marketing Officer (CMO) to lead our marketing strategy and fuel our growth.

Position Summary

The Chief Marketing Officer (CMO) is a key member of the executive leadership team responsible for developing, executing, and managing all marketing activities for Lobon Innovations LLC in the U.S. market. The CMO will shape brand strategy, lead demand generation, drive customer acquisition, and ensure consistent messaging and positioning in alignment with corporate goals.

The role requires both strategic vision and hands-on leadership to build brand equity, enter new markets, and deliver measurable business growth.

Key Responsibilities

  1. Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with company objectives.
  2. Brand Management: Build, refine, and protect the company's brand identity, voice, and messaging across all channels.
  3. Customer Acquisition: Design and oversee multi-channel campaigns to drive user growth and market share.
  4. Digital Marketing: Lead SEO/SEM, social media, content marketing, paid advertising, and website management.
  5. Product Marketing: Collaborate with Product and Operations teams to develop go-to-market strategies for new services.
  6. Market Research: Analyze market trends, customer insights, and competitive landscape to inform strategy.
  7. Team Leadership: Recruit, develop, and lead the marketing team to execute plans effectively.
  8. Budget Management: Build and manage marketing budgets to ensure effective ROI.
  9. Partnership Development: Identify and manage partnerships to drive awareness and customer engagement.
  10. Reporting: Define KPIs, track performance, and deliver regular reports to the CEO and executive team.
  11. Public Relations: Oversee PR strategy to secure media coverage and manage reputation.

Qualifications

  1. Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s or MBA preferred).
  2. 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles.
  3. Proven track record developing and executing successful marketing strategies.
  4. Deep understanding of digital marketing channels and technologies.
  5. Exceptional leadership and team-building skills.
  6. Strong analytical and problem-solving abilities.
  7. Excellent verbal and written communication skills.
  8. Ability to thrive in a fast-paced, growth-oriented environment.
  9. Experience in technology, transportation, mobility, or startup sectors preferred.

Preferred Skills

  1. Experience launching new brands or entering new geographic markets.
  2. Familiarity with U.S. transportation or mobility industry regulations and trends.
  3. Expertise in marketing analytics and CRM tools (e.g., HubSpot, Salesforce, Google Analytics).
  4. Ability to collaborate with international teams (e.g., Canadian headquarters).

Compensation and Benefits

  1. Competitive executive salary (commensurate with experience).
  2. Performance-based bonus opportunities.
  3. Equity participation or stock options (negotiable).
  4. Comprehensive health, dental, and vision insurance.
  5. Paid time off and holidays.
  6. Professional development and training opportunities.

How to Apply

Qualified candidates are invited to submit a resume and a detailed cover letter outlining their relevant experience and approach to leading marketing for an innovative, high-growth company to:

careers@lobon.ca

Subject: CMO Application – [Your Name]

About Company

We are Lobon. We are the go-getters, the ones who never stop moving. We are relentless in our mission to make life easier for you. We fuel movement, we power connections, we thrive on finding new ways to help you go anywhere, get anything, and earn your way. Our lifeblood is movement, and it’s what pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get.

At Lobon, we strive to make movement accessible to all. We believe in a world where everyone, regardless of gender, race, religion, abilities, or sexual orientation, has the right to move and earn safely, sustainably, and without fear. As a tech company that connects the physical and digital worlds, we are committed to making this vision a reality, even if it means failing and learning along the way. We know that our success is built on the success of our customers, our communities, and our diverse set of international partners.

Lobon was born on a snowy Toronto night in 2019, and from its humble beginnings, the company has been fueled by a relentless spirit of reimagination and reinvention. Today, Lobon has grown into a global platform that enables flexible earning opportunities, the movement of people and things, and the delivery of everyday essentials. But Lobon's story is far from over - with each passing day, the company remains committed to finding new ways to revolutionize the way people move and earn, all while keeping safety at the forefront of every decision.


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